Ivo Duboković, Jelsa's Potential New Tourism Director

Published in Notices

Monday 18th January 2016 saw Ivo Duboković win the vote to head Jelsa's Tourist Board.

Ivo Duboković, 18th January 2016. Ivo Duboković, 18th January 2016. Vivian Grisogono

In an informal chat immediately after his interview for the post of Tourist Board Director in Jelsa, Ivo Duboković gave good cause for optimism if he was appointed. He spoke of a wide range of changes he would like to make in the way the Tourist Board operated, not least in making more use of the internet channels promoting Hvar internationally. That would be a major leap forward from the curiously parochial habit of advertizing events on a very limited scale in Croatian only. Jelsa's 'telepathy tourism' was wrily treated as a joke by those who wished for better things. Serious application to the task of attracting and pleasing visitors from other countries is long overdue.

Not only does Ivo Duboković have a lot of ideas for doing just that, but he also mentioned in passing one ambition which will certainly please a lot of the locals. He would like to see the revival of the Gradska kavana, the traditional, rather stately cafe which used to occupy part of the ground floor of the Council building. Not just as yet another cafe, of which Jelsa has plenty, but as a no-smoking zone throughout the year. In winter, all the cafes are suffocatingly smoky, a complete blight to those of us who don't smoke. The Gradska kavana could be the perfect place for young parents to bring their children without jeopardizing their health, and it could serve as an informal neutral meeting place for citizens and councillors. The space is unoccupied at present, and needs renovating. it should be put to good use. It could demonstrate Jelsa's commitment to nurturing the health of its citizens.

Ivo Duboković is well known as one of Croatia's most successful boutique wine-makers. He has a wealth of experience in marketing, and has proved himself in the field.

The announcement that he was selected for the post from the short list of eight candidates was made just a few hours after the interviewing was completed. The decision has to be ratified, following a process allowing for complaints. If appointed, Ivo has a tough task ahead. We at Eco Hvar are confident that he is equal to the challenges, and we wish him well.

© Vivian Grisogono 2016


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